The decision to reject the appeal for airtime by the Disasters Emergency Committee to raise money for the Gaza disaster was obviously made in good faith. The BBC has to value its editorial integrity and impartiality above all things and you could debate where the degrees of political and moral responsibility lies for the death and destruction for years to come.
The problem is hardly anyone believes that helping overwhelmingly innocent civilians with the bare necessities of life would fatally undermine the BBC's reputation for impartiality. That goes for Government ministers, the Archbishop of Canterbury, Channel 4 which is going ahead with the appeal, Phil Harding the former head of BBC policy, not too mention such respectable charities as Oxfam or Christian Aid.
The end result is that the BBC is left sounding heartless, or at the very least sticking to a very arid interpretation of impartiality.
Tony Benn has bluntly accused the BBC of being nobbled by the Israel lobby.
That's the trouble with mistaken decisions on points of principle - people attribute the worst possible motives to your action.
Time for the BBC to reconsider and change its mind. There is no shame in that.
ends
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